12 Queer-owned Brands To Give Your Money To

Queer-owned brands are often super underrated. These brands sell queer-themed gear year-round, not just when it’s convenient for Pride. There are also quite a few queer-owned companies that sell goods that aren’t branded with rainbows - you maybe wouldn’t even know a queer person owns the store. 

Here are a few of my favorite queer-owned brands and online stores that I think deserve your support!* 

The Phluid Project 

This gender-free brand has a brick and mortar store in NYC and a website where they carry their own designs and collaborate with other brands. You can find apparel, books and gifts, accessories and more. 


Myself in the Otherwild “   Venus Tit Tee   .”

Myself in the Otherwild “Venus Tit Tee.”

This store is the original purveyor of the “Future is Female” shirt. Otherwild has two physical locations, NYC and LA, and a website, where you can buy a wide range of apparel, home goods, apothecary items, stationery, accessories and more. 


TomboyX is a gender-neutral underwear and swim brand for all bodies. The website is organized only by styles, not by “men” and “women.” The goal of the owners was to make “underwear that any body could feel comfortable in, regardless of where they fell on the size or gender spectrum.”


Fluide categorizes itself as “makeup for everyone” and “beauty products designed for all skin tones and gender expressions.” Its products are non-toxic and cruelty-free, and some of the products, like nail polish, are also vegan. Fluide also does a lot of campaigns featuring queer people and its modeling shots are very inclusive.

Automic Gold 

Automic Gold, which I included in one of my holiday gift guides last year, is a queer couple-owned fine jewelry brand based in New York City. The pieces are genderless and size-inclusive. They hire diverse models who aren’t photoshopped year-round and are an active part of the LGBTQ+ community in NYC.


Wildfang is a pretty well-known and super rad brand. It sells a lot of cool apparel that skews towards the masculine, like suits, button down tops and muscle tanks. It’s most popular products are those from the Wild Feminist collection, which you’ve probably seen on celebs like Janelle Monae. Wildfang is founded on the idea that every “womxn has the right to wear whatever the hell she wants and be whoever the hell she wants.” In 2018, the brand donated over $400k for charities that support reproductive, immigrant, and women’s/human rights.

Yay Gay! 

A small brand from Tasmania that sells a small selection of joyful, rainbow products. On the brand’s Instagram, it says that 25% of sales are donated to support the LGBTQIA+ community. 

Alt Pronouns 

Alt Pronouns is primarily a t-shirt company founded with the mission “to honor the generations of queer activists before me who fought for the rights I have today, and as a way to discover my role in creating a safer, more accepting future for queer youth to discover, explore, live and love their true identity." 

Clockwise: TomboyX    bralette   , Mooreaseal    ring   , Ash & Chess    birthday card,    The Phluid Project    tee   , Jini & Tonic    enamel pin   . All images belong to creators, not me.

Clockwise: TomboyX bralette, Mooreaseal ring, Ash & Chess birthday card, The Phluid Project tee, Jini & Tonic enamel pin. All images belong to creators, not me.

Ash And Chess 

Ash and Chess is a Brooklyn-based stationery company run by a self-proclaimed lesbian power couple. The brand sells cards, stickers, tote bags, prints, and more. I have my eye on the “Rainbow Cactus” print


I’m happy to include this brand in this post because the owner just came out as pansexual! I admire the owner, Moorea, and her brand ethics a lot. This brand has a site and a Seattle storefront, and it sells handmade and U.S.-made goods from over 150 designers. You are probably most familiar with Moorea’s book “The 52 Lists Project,” but the brand sells a variety of goods, including home items, apparel and shoes, beauty and more. It also donates a percentage of sales from some items to nonprofits and pushes for inclusivity in retail. 


Radimo is, to take it directly from its Instagram bio, a “genderfluid marketplace hosting brands run by queer, trans, black, POC, PWD, women, & plus size small business owners.” All the stuff on the site is super rad and I want to buy a ton of it. 

Jini & Tonic 

Jini & Tonic is one-woman business selling mostly enamel pins, which we all know is a pretty queer accessory. The pins are sassy and pretty at the same, with a few awesome My Favorite Murder designs, for my fellow Murderinos out there. Jini, the owner, also recently got her “Roller Girls” Kickstarter fully funded, which includes a pin with a rainbow and a pair of roller skates that says the iconic meme line, “Move, I’m Gay.” 

*I know I talk about sustainable fashion a lot and I have committed to no longer buying fast fashion, but some of these brands may sell apparel that is not made ethically. When it comes to dressing for plus sizes or trying to support a specific kind of company (queer or POC-owned, etc.), sometimes it can’t check every single box. Sustainability within a company is sometimes hard info to find, and the main purpose of this post is to support queer business owners. Maybe I won’t buy a t-shirt if I don’t know how ethical it is, but you may not shop that way and I don’t shame you for it! If you want to buy a shirt from a queer person instead of a hetero company, do it. Buying from a company not owned by white people or straight people is another form of ethical purchasing, as well.