My Current Aesthetic Moodboard
I’ve been thinking about style and aesthetic [warning: this word will show up at least 20 times in this post] a lot lately. I was watching the new season of Project Runway and really loved finalist Hester Sushine’s work because she has a clear vision and aesthetic that is unique, when some designers have aesthetics that are pretty, but could blend with many other big names in fashion. For Hester’s final collection, she mixed two very different things: Rococo art and Y2K/cyber motifs.
I was enthralled by the idea of taking these two aesthetics no one would ever pair and mixing them together to create something creative and dynamic. No one else could ever have done that and there’s no mistaking the collection for anyone’s but Hester’s because she has a distinct point of view.
It got me thinking more about creative inspiration and aesthetics and what my favorite vibes are, in design and just in general. What I like to add to my Pinterest boards, what I’m drawn to when I shop or scroll Instagram, and how I used to cut tons of stuff out of magazines and tape it on my bedroom wall like one huge collage (that I sadly have no photos of, because I took it down). I also used to love making sets and collections on Polyvore (anyone else remember that site?! It was taken down one day out of the blue and I was so bummed!).
So I went to my favorite place for aesthetics, Pinterest, and made a board with subsections of my favorite things that visually delight me. It’s a huge variety - from Lana Del Rey’s Americana/Lolita vibe to fairytale gowns to marble statues in lush gardens to photoshoots from the 50s-70s. I cobbled together a little visual below that represents just some of the different aesthetics I would mix together if I were to create a runway collection.
Besides my aesthetic board on Pinterest, I’ve been drawn to other very distinct voices online like Hester’s. Right now some of my biggest inspirations are:
@ModernJuneCleaver on Instagram - Amanda’s vintage style is to die for and I love that she sews a lot of her vintage-looking dresses. I have been wanting to get into sewing for a long time and she inspired me to start actively working on it! Her feed is also stunning and feels like a time machine.
Lace and Whimsy Studio - This is a stationery brand run a female creative and I absolutely love it. Her work has a very consistent and recognizable color palette and aesthetic, with elements of magic, florals, fairytales, neon, retro architecture, and more. Her Pinterest boards are incredible and inspired me to put together my aesthetic board.
Halsey - She is a chameleon. Her concept of doing two visual albums created within two worlds is pure art to me. She can tell a story with her lyrics, but knows how to extend that story and make it real with visuals. I love that she wears different wigs and dresses to different moods, because I know that I feel like I want to dress differently when I’m in different moods. Sometimes I want to be super feminine and pretty and sometimes I want an edgy, grungy outfit that’s right off Taylor Momsen from The Pretty Reckless. Or Halsey herself - she has some amazing grunge looks.
Shannon Silver - This fellow Bay Area blogger has a very distinct style and I admire her for it. Shannon is someone who truly understands aesthetic and moodboards. She has exceptional branding and creates consistent, authentic content. She had a post about Gossip Girl and prep school chic style post a few months ago that I was obsessed with because she articulated the love of a certain, specific look so well.
Florence Welch - I love her bohemian goddess vibe. Her book, Useless Magic, really inspires me and I love how she collaged it together, because I’m a big collage girl. I love the poetry of her lyrics and how her personal styles fits so well with her musical style.
Other things that inspire me:
Neon signs - I made a whole Pinterest board for them! I don’t know what it is - maybe my love of modern art - but something about neon really captivates me.
Fairytales. All kinds of fairytales have inspired me since I was old enough to remember. From classics to Disney versions to the dark traditional versions of the stories, to modern reincarnations like the show Once Upon a Time.
Fashion from the 1940s-70s. They’re all very different decades but out of them came some of the best ideas in fashion.
Rock musicians. Classic rock is my favorite kind of music and I’m especially inspired by the glam rock fashions of icons like David Bowie, Freddie Mercury and Elton John. And of course, Stevie Nicks will always inspire me and influence how I dress.
Art. Rene Margritte is one of my favorite artists and I love his surrealist work. I want to get lost in his paintings. I also love John Singer Sargent’s watercolors - they’re beyond dreamy. Other favorite artists of mine are Andy Warhol, Vermeer and Monet.
What inspires you? What aesthetics are you drawn to?